Ella - Multipurpose Shopify Theme OS 2.0

Welcome to our guide on how to improve your SEO with Google's rich product snippets! In today's digital world, having a strong online presence is crucial for any business. With the rise of e-commerce, it's more important than ever to make sure your website stands out and attracts potential customers. That's where Google

Responsive Design, Mobile Optimized & Incredible UI/UX

One of the most important aspects of any website is its design and user experience. With Google's rich product snippets, it has become even more crucial for e-commerce websites to have a responsive design, be mobile optimized, and offer an incredible user interface and experience. These factors not only make your website visually appealing but also play a significant role in improving your SEO ranking.

A responsive design ensures that your website looks great and functions seamlessly on all devices, including desktops, tablets, and smartphones. This is especially important now since a large percentage of online shopping is done through mobile devices. A mobile-optimized website makes it easier for users to navigate and find what they are looking for without any frustration or inconvenience.

In addition to this, having an incredible UI/UX can significantly impact your conversion rates. When customers have a pleasant experience on your website, they are more likely to make a purchase and return for future purchases. This can lead to higher customer retention rates and increased sales.

Google Web Fonts Integration, Support Shopify’s Font Picker

The fonts used on your website can also have an impact on its overall look and feel. With Google's web font integration, you have access to hundreds of free fonts that can enhance the visual appeal of your website. This allows you to choose from a wide range of fonts that align with your brand image and create a unique look for your website.

In addition to this, supporting Shopify's font picker makes it easier for you to customize the fonts on different sections of your website such as headers, body text, etc. This ensures consistency in font usage throughout the site and creates a cohesive visual identity for your brand.

28+ Stunning Homepage Layouts

Your homepage is the first impression of your website and can make or break a potential customer's decision to explore further. With 28+ stunning homepage layouts, you have a plethora of options to choose from that can showcase your products in an appealing and organized manner. These layouts are designed to cater to different industries and product types, making it easier for you to find one that fits your brand perfectly.

06+ Layouts Options for Category Page

The category page is where customers go to browse products within a specific category. Having multiple layout options for this page allows you to display your products in different ways, depending on the type of product or the theme of the category. This not only adds variety but also helps in organizing and presenting your products in a visually appealing manner.

09+ Layouts Options for Product Page

The product page is where customers make their final decision about purchasing a product. Having 09+ layout options for this page gives you the flexibility to showcase your products in various ways, such as with multiple images, videos, detailed descriptions, etc. This can help provide customers with all the information they need and increase their chances of making a purchase.

07 Collection page layouts, 06 Blog page layouts

In addition to the homepage, category, and product pages, having multiple layouts for collection and blog pages adds variety and visual interest to your website. These pages play an important role in showcasing your products and providing valuable information to customers about your brand. By having different layout options for these pages, you can keep them looking fresh and engaging for visitors.

Multiple Headers + Footers, Multiple Mobile headers

Your header and footer are essential elements of your website that appear on every page. With multiple header and footer options available, you have more control over the branding and navigation of your website. This allows you to create different looks for different pages, making them unique and visually appealing.

In addition to this, having multiple mobile headers ensures that your website is responsive and user-friendly on all devices. With a header designed specifically for mobile devices, you can provide a better browsing experience for customers using their smartphones or tablets.

New: Upsell Bundled Products (Offer Discount feature)

Upselling is a popular sales tactic used by e-commerce websites to increase their average order value. By offering bundled products with a discount, you can encourage customers to purchase more items from your store. This new feature makes it easier for you to upsell products and increase your revenue.

Numerous Custom Pages: Lookbook, FAQs, Contact Us, Brands layout A-Z, Portfolio, About us, 404, Shop Instagram…

Having custom pages on your website can help in providing valuable information to customers and enhancing their overall experience. With numerous custom page options available such as lookbook, FAQs, contact us, etc., you can cater to different needs of customers and make it easier for them to find the information they are looking for.

08 Advanced Mega menu layouts

Mega menus are an excellent way to organize and showcase your products and categories on the navigation bar of your website. With 08 advanced mega menu layouts available, you have a variety of options to choose from that can display images, videos, banners, etc., making your navigation bar more engaging and visually appealing.

Quick Shop

The quick shop feature allows customers to add items to their cart without leaving the page they are currently on. This saves time and effort for customers and makes the shopping experience more convenient. It also encourages impulse purchases, increasing your sales.

Ajax Layered Navigation (by Tags)

Layered navigation allows customers to filter and refine their search results based on specific criteria. With Ajax layered navigation by tags, you can offer a more dynamic and user-friendly filtering experience for customers. This ensures that they find the exact product they are looking for quickly and easily.

Express Order Module

The express order module is designed specifically for customers who know exactly what they want to purchase. It allows them to enter the product name or code directly, bypassing the typical browsing process and making it quicker for them to complete their purchase. This feature can help increase customer satisfaction and improve conversion rates.

Enhanced Instant Search (static data/manual edit)

In addition to layered navigation, having an enhanced instant search feature can further improve the search experience for customers. It provides more accurate results as it searches through static data or manually edited information, ensuring that customers find what they are looking for quickly.

Multiple Languages (Built-in feature)

In today's global market, having a website that supports multiple languages is crucial. This built-in feature allows you to cater to customers from different regions and provide them with a seamless shopping experience in their preferred language.

Lazy Loading Image

Large image files can slow down your website's loading speed, affecting its performance and SEO ranking. Lazy loading images only load when the user scrolls down the page, reducing the initial loading time. This helps in improving your website's speed and providing a better user experience.

One Click Checkout

The one-click checkout feature simplifies the checkout process by allowing customers to make a purchase with just one click or tap of a button. This reduces cart abandonment rates and makes the buying process more convenient for customers.

Advanced Size Chart (Different size chart for each of product)

Providing accurate size information is crucial for e-commerce websites, especially when selling clothing or accessories. With advanced size chart options, you can create a specific size chart for each product, ensuring that customers have all the necessary information to make the right purchase decision.

Custom Product Tabs (Different content for each of product)

In addition to size charts, custom product tabs allow you to add different types of content such as videos, images, descriptions, etc., for each product. This helps in providing more detailed information about the product and can influence a customer's decision to make a purchase.

Ajax Popup For Login & Registration

Ajax popups are an effective way to engage with customers and gather their information. With this feature, customers can log in or register without leaving the page they are on. This not only saves time but also provides a smooth and convenient login/registration process.

Ask An Expert Form

The ask an expert form allows customers to ask questions about products and receive answers from your team. This helps in providing personalized assistance to customers and building trust in your brand.

GDPR Cookie Popup

The GDPR cookie popup ensures that your website is compliant with data privacy laws by providing users with information about cookies used on your site and obtaining their consent before they are used.

Sticky Add to Cart

A sticky add-to-cart button remains visible even as the customer scrolls down the page. This makes it easier for them to add items to their cart without having to scroll back up every time they want to make a purchase.

Lookbook Module

The lookbook module allows you to showcase your products in a lifestyle setting, giving customers an idea of how they can use or style the product. This adds visual appeal and helps in creating a desire for the product among customers.

Automatic Image resize

Having different-sized images on your website can affect its loading speed and performance. With automatic image resize, all images are resized to fit their designated space, providing a consistent and visually appealing layout throughout the site.

Ajax Infinite Scroll module + Pagination/ Product Count

The infinite scroll feature allows customers to continuously browse through products without having to click on pagination buttons. This provides a more seamless browsing experience and encourages customers to explore more products on your website.

Builder Sections on Homepage

With this feature, you can easily customize your homepage by rearranging sections or adding new ones using drag-and-drop functionality. This gives you more control over the layout of your homepage and makes it easier to create a unique look for your brand.

Product Image Swap/ Advanced Product Swatches

Product image swap allows customers to see different images of the same product by hovering over or clicking on swatches. This gives them a better idea of what the product looks like and increases their chances of making a purchase.

New Wishlists Module

A wishlist is a popular feature among e-commerce websites that allows customers to save items they are interested in for future purchases. With this new wishlist module, you can provide this useful feature to your customers and improve their shopping experience on your website.

Instagram Gallery

Social media has become an important marketing tool for businesses, especially Instagram. With this feature, you can showcase your Instagram posts on your website, giving customers a glimpse into your brand's lifestyle and products.

Grouped Product/ Frequently Bought Together with Discount

This feature allows you to group related products together and offer them at a discounted price. This can encourage customers to purchase more items and increase your average order value.

Brands Page by using Alphabet

A brands page is a great way to showcase the different brands you carry on your website. With this feature, you can organize brands alphabetically, making it easier for customers to find their favorite brands or discover new ones.

Video Slider

Videos are an excellent way to engage customers and showcase your products in action. With this feature, you can add video sliders to your homepage or product pages, providing customers with a more interactive shopping experience.

Recent Sales Popup Notifications

Social proof is an effective way to build trust with potential customers. Recent sales popup notifications display real-time purchases made by other customers, creating a sense of urgency and encouraging visitors to make a purchase.

Image Gallery with Video + Zoom Effect in Product Details Page

In addition to videos, having an image gallery with zoom effect on the product details page allows customers to see high-quality images of the product up close. This can help in providing them with a better understanding of the product's features and quality.

Ajax Cart popup/ Ajax Sidebar Cart, Quick Edit Cart, Quick Update Cart

The cart popup adds convenience for customers by allowing them to view their cart without leaving the current page they are on. Additionally, Ajax sidebar cart, quick edit cart, and quick update cart features provide a smoother checkout process for customers by eliminating unnecessary steps and clicks.

Custom logo, favicon upload easily

Your logo and favicon are important elements of your brand identity. With this feature, you can easily upload and customize your logo and favicon to match your brand's image and create a cohesive visual identity.

Newsletter Signup Popup

Newsletters are an effective way to communicate with customers and promote your products. With a newsletter signup popup, you can encourage visitors to subscribe to your newsletter by offering exclusive deals or updates about new products.

Upsell features

In addition to bundled products, there are various upsell features available such as related products or recommended products that can help increase the average order value for each customer.

Product Labels

Product labels are a great way to draw attention to specific products or promotions on your website. With different label options available, you can highlight sales, new arrivals, or bestsellers, making it easier for customers to find what they are looking for.

GRID & LIST Mode

The grid mode is the default layout for most e-commerce websites. However, having a list mode option allows customers to view products in a more organized manner with detailed information displayed next to each product. This caters to different browsing preferences of customers and provides them with a better shopping experience.